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Name of author Rick Baker, P.Eng.

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Setting Sales GOALS

by Rick Baker
On Mar 14, 2012

I have been thinking a lot about Goals, specifically B2B Sales Goals.

Over the last few years, I have met with and talked with many people who have struggled with B2B Sales work and failed to meet their B2B Sales Goals.

I do not think it is a coincidence that these B2B Sales struggles are happening at the same time social media activity is expanding exponentially.

Clearly, there is either a cause-and-effect relationship between these two phenomena or both these phenomena are the effects of a common cause. Either way, it is not a coincidence that 20th Century B2B Sales methods are faltering and failing in the 21st Century.

The 21st Century is a time of unleashed creativity and unprecedented self-expression...captured in real time, worldwide, via 'social media'.

In contrast, 20th Century B2B Sales methods are, for the most part, laced with pedantic formula-driven thinking and action.

20th Century B2B Sales methods just don't work any more.

And, the 20th Century goal-setting methods linked to B2B Selling just don't work any more.

Carrot-and-stick approaches to Sales performance are doomed to fail. That's true. However, the matter is either much simpler or much more complex than the choice of intrinsic versus extrinsic rewards for performance. 

Given the choice, and considering Ockham's Razor and other time-tested wisdom, let's choose - the matter is much simpler than the implications of intrinsic versus extrinsic rewards. The matter is about relationships....interpersonal relationships between buyers and sellers.

B2B Sales, if they result in exchange of [more-or-less] equal value always involve real interpersonal relationships. The best of these real interpersonal relationships, the ones that sustain over time and allow both buyers and sellers to prosper, are broader than the product or service in the hands. They are also deeper than the product or service in the hands.

It is that simple.

Tags:

Goals - SMARTACRE Goals | Sales | Seeking Simple!

Thought Tweet #432

by Rick Baker
On Mar 13, 2012

Thought Tweet #432 Sales mastery involves a clear & narrow focusing of Personal-Strength Energy.

 

The Thinking Behind The Tweet

About Focusing on Personal Strengths

About Personal Energy

About Keeping Your Personal Energy Dry

 

Tags:

Sales | STRENGTHS: People-Focused for Success | Thought Tweets

Thought Tweet #431

by Rick Baker
On Mar 12, 2012

Thought Tweet #431 How to Master Sales: learn how to ask good questions, listen, think, & share solutions.

 

The Thinking Behind The Tweet

Despite the views of new-era social-media gurus, the Sales function is not dead. The Sales function will live and breathe as long as people do. The essence of Sales is 'people, one-to-one, exchanging value'. It is incorrect to conclude people are no longer doing that. It is equally incorrect to assume that's going to change. Sales - or barter, or trade, or whatever term one chooses to use for it - is part of the human condition. 

PS: about the Art of Asking Good Questions

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

Thought Tweet #429

by Rick Baker
On Mar 8, 2012

Thought Tweet #429 At your enterprise, are your Sales people more like artists or more like scientists?

The Thinking Behind The Tweet

Sales is becoming more like art than science. Selling, when it is performed properly, is an art...good Sales people have interesting personalities, curiosity, and creativity. And, they use those natural gifts. Selling, when businesses get hold of it, is a science. Much Sales Management. Much focus on Sales Systems and sales-process training. And Conversions. As many say, "Sales is a numbers game." 

What do your Sales people think - art? science? a combination of the two? a wonderful, re-invented combination of the two?

Tags:

Curiosity - Invention, Innovation & Creativity | Sales | Thought Tweets

Should You be in a Sales role?

by Rick Baker
On Mar 8, 2012

To be or not to be...in a Sales role...that is the question.

There is another question: isn't it time to re-invent the Sales role? The quick answer to that question is - Yes. A longer answer will follow in a future Thought Post.

Today, the question is - Should You be in a Sales role?

In order to answer that big career-choice question, you should break it down into bite-size pieces. For example, you could ask then answer the following questions. You could use your answers to create lists of the 'pros' and cons' about your choice of a Sales role.

Here are some of the questions you should consider then answer Yes No or Maybe:

Yes No or Maybe - Do I have self-knowledge about my Strengths?

Yes No or Maybe - Do I have self-confidence, even when the going gets tough?

Yes No or Maybe - Do I think Sales is a very-important business function?

Yes No or Maybe - Am I interested in other People?

Yes No or Maybe - Do I have a strong work ethic?

Yes No or Maybe - Am I a self-starter, with lots of energy and drive?

Yes No or Maybe - Do I know how to listen?

Yes No or Maybe - Do I know how and when to stop talking?

Yes No or Maybe - Do I have a pleasing personality?

Yes No or Maybe - Do I enjoy delivering value?

In addition, at some point the questions will involve other factors...the company you will work for, the product/service you will sell and, of course, the Clients who will buy your product/service.

Yes No or Maybe - Does this Company creates and delivers value to its Clients?

Yes No or Maybe - Does this product/service is of value to Clients, whom I know I can serve well?

Yes No or Maybe - Do I know how to go about selling this product/service and delivering value to these specific Target Clients?

Yes No or Maybe - Am I enthusiastic about working at this specific Sales role?

 

PS: the more Yes answers the better. In fact, a single No answer could mean you should seek another career, another company to work at, or another product/service to sell. And, about Maybe answers - BEWARE - successful Sales people do not like Maybe answers!

Tags:

Questions?: The Art of Asking Good Questions | Sales

Thought Tweet #421

by Rick Baker
On Feb 27, 2012

Thought Tweet #421 "Sales is an outcome, not a goal." Jill Konrath

 

The Thinking Behind The Tweet

This quote is from Jill Konrath's 2010 book, 'SNAP Selling - Speed Up Sales and Win More Business with Today's Frazzled Clients'. Jill goes on to add, "It's a function of doing numerous things right, starting from the moment you target potential prospect until you finalize the deal." This thinking aligns with Spirited Leaders' philosophies and education tools. For example, it aligns with our Clients' Clients Concept.

Tags:

Sales | Thought Tweets

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.